Bernice, Beverly, Barbara, Bailee, Annabell, Agnete and Alice are all made of BCI Cotton, which is cotton produced from a sustainable process by the organisation “Better Cotton Initiative”.

Cotton is a globally important and widely grown crop. Approximately 250 million people’s livelihoods are dependent on cotton in the production stages alone. For millions of people, often in some of the world’s poorest countries, cotton is a vital link to the global economy. Cotton is used by nearly every single person on the planet on a daily basis. It is a renewable natural resource, but the future of cotton production is vulnerable to environmental degradation, poor working conditions and unstable markets. From improper use of pesticides, to low incomes and even child labour. There are many ways in which improvements need to be made. In 2005, a group of visionary organisations came together to develop a practical solution that would secure the sustainable future of the industry. The result was Better Cotton, also called BCI. BCI makes the global production better for the farmers, who produces the garments, as well as for the environment the cotton grows in. BCI stands for sustainability both regarding the environment, social responsibility and economically. BCI makes sure that the cotton farmers are educated in growing cotton in a better and more sustainable way, by using the fields, the water and the plants in the best possible ways. For instance less water is used as well as fewer pesticides, and it is easier for the farmers to plan the harvest and get better crop yields. In general BCI brings together farmers, ginners, traders, spinners, mills, cut & sew, manufactures, retailers, brands, civil society and grassroots organisations in a unique global community committed to developing Better Cotton as a sustainable mainstream commodity.


Blanka, Brooke, Antonia, Angelica and Anastasia are all made of EcoVero Lenzing, which is the most responsible viscose fiber available, produced by the leading cellulose fibre producer, Lenzing. EcoVero is made using sustainable wood from controlled sources which are either FSC (Forest Stewardship Council) or PEFC (Program for Endorsement of Forest Certification Schemes) certified in Europe, instead of bamboo or eucalyptus which is commonly used in normal viscose productions. More than 60 percent of the trees used to produce EcoVero fibers come from Austria and Bavaria to ensure lower emissions. 

The cellulose fibers is produced on-site via a new, innovative environmental process which has significantly lower emissions and water impact than conventional viscose. Nearly all the chemicals used during the production of EcoVero are recovered and reused. Compared to conventional viscose production, the production of EcoVero causes 50 percent less emissions and takes up half as much energy and water in addition to its pulp bleaching being 100 percent chlorine-free.

Lenzing also offers full supply chain transparency which makes EcoVero fibers identifiable in the final product through its innovative identification technology. In order to support the trend in the fashion industry towards greater transparency. "It is becoming increasingly important to know where the products come from and which path they have covered."

"EcoVero really elevates viscose to a whole new level."



All our hangtags, postcards and packages are made of FSC-paper.

FSC is an international non-profit labeling scheme for wood and paper products that you can buy with good conscience. You can, because in an FSC forest no more wood is cut than the forest can reproduce. At the same time, FSC is a guarantee that animals and plant life are protected and that the people who work in the forest are educated and receive proper safety equipment and wages. You will find FSC forests all over the world, from Danish forests to the rainforests in South America and the bush forests in East Africa. FSC is the only global labeling scheme for timber that has broad support from green organizations such as WWF, Greenpeace and World Forests, social organizations such as the BAT cartel and from companies around the world.


By Sofie Bucka

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